Ali Sedighi · Plan. Budget. Execute. Measure.

Marketing Planning for Companies That Need a Clear Growth Roadmap

Most marketing fails because nobody planned it properly. No strategy, no budget, no calendar — just activity. We build marketing plans that connect your business goals to specific marketing actions, with clear timelines, budgets, and measurement. Led by Ali Sedighi, MBA.

17+ Years Experience

Across Canada, USA & Dubai

MBA, CTO & Strategist

Business + Technology Depth

Trusted by Businesses

Professional Services to Trades

Canada-Wide Reach

BC, Ontario, Alberta, Quebec

A Marketing Plan That's Actually Followed — Because It's Designed for Execution, Not Presentation

The Business Problem

Most Canadian businesses struggle with scattered marketing, weak lead generation, unclear positioning, poor conversion rates, and no systematic approach to growth. You need a bridge between strategy and real-world execution.

Scattered Marketing

Disconnected tactics without a unified strategy waste budget and deliver inconsistent results.

Weak Lead Generation

No systematic approach to attracting, qualifying, and converting leads into customers.

No CRM or Sales System

Leads fall through cracks. No follow-up process. No pipeline visibility.

Strategy-Execution Gap

Great ideas that never get implemented because there's no system to execute.

Marketing Planning That Connects Strategy to Daily Execution — Without the 80-Page Deck

Most marketing plans are academic exercises — beautifully formatted documents that nobody references after the planning meeting. Ali Sedighi's marketing planning process produces living plans: clear, actionable, calendar-connected roadmaps that your team actually uses to guide daily marketing decisions.

1Actionable plan format — marketing plans designed as operational tools, not presentation documents
2Calendar integration — every initiative mapped to specific weeks and months with clear ownership
3Budget-to-outcome mapping — every dollar allocated is connected to expected lead and revenue outcomes
4Quarterly refresh cadence — plans evolve based on performance data, not annual guesswork
5Scenario planning — contingency plans for when market conditions change or assumptions prove wrong
6Team alignment — planning process that builds buy-in across sales, marketing, and leadership

Your Strategic Growth Partner

Led by Ali Sedighi, Marketing Planning Canada provides strategy, systems, AI, marketing, CRM, automation, and execution — everything your business needs to grow systematically.

Strategy

Clear, actionable strategies that connect vision to execution.

Systems

CRM, automation, and operational infrastructure for scale.

AI & Technology

Practical AI and technology for competitive advantage.

Marketing

Lead generation, SEO, ads, and conversion optimization.

Web Development

High-performance websites that convert visitors.

CRM & Sales

Pipeline systems that turn leads into revenue.

Automation

Workflow automation that saves time and scales output.

Execution

Not just advice. We help you implement and get results.

Our Approach

Audit

Current State Assessment

Evaluate existing marketing activities, performance, budget allocation, and competitive positioning.

Strategy

Marketing Plan Development

Build a comprehensive marketing plan with clear goals, target audiences, channel strategy, and budget allocation.

Calendar

Execution Calendar & Timeline

Create a detailed 12-month marketing calendar with campaigns, content, and milestones mapped to business goals.

Review

Quarterly Review & Optimization

Regular performance reviews against plan, with adjustments based on data, market changes, and business priorities.

Growth Partner Program

A Performance-Oriented Growth Partnership

The Growth Partner program is designed for select businesses ready for aggressive, measurable growth. Unlike traditional consulting, this is a deep partnership combining strategy, systems, AI, marketing, and execution.

Strategy + Execution

Not just advice. We build the systems, campaigns, and infrastructure that drive growth.

Selective Partnership

We work with a limited number of businesses to ensure deep focus and real results.

Performance Focus

Everything we do ties back to measurable revenue, lead, and growth outcomes.

Ideal for businesses ready for aggressive growth who need a strategic partner to bridge the gap between strategy and real-world execution.

Industries Served

Deep experience across diverse industries in Canada and internationally.

Professional Services

Law firms, accounting, consulting, clinics

Trades & Home Services

HVAC, roofing, plumbing, electrical

Real Estate

Agents, brokerages, developers

SaaS & Technology

B2B and B2C software companies

Local Service Businesses

Service area businesses across Canada

Consulting Firms

Management, strategy, niche consulting

Agencies

Marketing, creative, digital agencies

B2B Companies

Industrial, manufacturing, distribution

Portfolio & Brands

Led by Ali Sedighi, the Sedighi.ca network includes these brands and platforms serving clients across Canada, the USA, and Dubai.

About Ali Sedighi

Ali Sedighi - MBA, CTO & Technology Strategist

Ali Sedighi is an MBA-qualified technology strategist with 17+ years of hands-on experience in growth acceleration, digital transformation, marketing systems, AI solutions, web development, and business consulting across Canada, the USA, and Dubai.

As the founder of Conv.ca, MyAutomation.ca, and the Sedighi.ca strategic growth network, Ali brings real-world execution experience alongside strategic depth. His approach combines MBA-level business strategy with hands-on technology implementation across Canada, the USA, and Dubai.

Frequently Asked Questions

What is marketing planning?×
Marketing planning is the structured process of translating business goals into marketing strategy, and strategy into specific actions with clear owners, timelines, budgets, and success metrics. It's the discipline that connects marketing activity to business outcomes and makes marketing investment accountable.
What's included in a comprehensive marketing plan?×
A comprehensive marketing plan includes situation analysis, marketing objectives, target audience definition, marketing strategy, tactical plan with activities by quarter, budget allocation by channel, resource and team plan, and a measurement framework with KPIs and review cadence. These seven components transform an aspirational document into an executable plan.
How long does it take to develop a marketing plan?×
A comprehensive marketing plan typically takes 4-8 weeks to develop, depending on business complexity and the depth of analysis required. The process includes situation analysis, strategy development, tactical planning, budgeting, and measurement design — all requiring input, iteration, and alignment.
What's the difference between an annual marketing plan and a marketing strategy?×
Marketing strategy defines the direction — who you're targeting, how you'll position, which channels you'll use, what capabilities you need. An annual marketing plan translates that strategy into a year of specific actions with timelines, budgets, and metrics. Strategy is the 'what and why'; the plan is the 'when, how much, and who.'
Do you help with marketing budget planning specifically?×
Yes. Marketing budget planning is a specialized service — developing budgets based on objectives and channel economics rather than historical spend, allocating across channels and initiatives with ROI modeling, and building the tracking and reallocation frameworks that keep budgets strategic throughout the year.
What's a go-to-market plan and when do I need one?×
A go-to-market plan is the operational blueprint for launching a product or entering a market. You need one when launching a new product, entering a new market segment or geography, or making a significant change to your commercial approach. A good GTM plan reduces launch risk by forcing clarity on targeting, messaging, channels, pricing, and launch sequence.
How often should marketing plans be updated?×
Annual plans provide the strategic framework. Quarterly planning cycles update tactics within that framework based on performance data and market changes. Major plan revisions (strategy, budget, objectives) typically happen annually; tactical adjustments happen quarterly; and campaign-level optimization is continuous.
Can you help if we already have a marketing plan that isn't working?×
Yes. Plan diagnosis and revision is a common engagement — evaluating why the current plan isn't producing results (strategy issues? execution issues? measurement issues? market changes?), identifying the specific improvements needed, and revising the plan to be more effective and executable.

Talk Directly With Ali Sedighi

For business strategy, marketing growth, digital transformation, AI systems, or Growth Partner opportunities, contact Ali directly by phone, SMS, or email.

(604) 632-4959 · Ali@Sedighi.ca · For fastest response, text or email Ali directly.

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