Building Your Annual Marketing Plan
An effective annual marketing plan provides the strategic and operational framework for a year of marketing. It starts with business objectives, translates them into marketing goals, develops the strategy to achieve them, plans campaigns and activities by quarter, allocates budget across channels and initiatives, assigns ownership, and establishes the measurement and review cadence.
Annual marketing strategy and objectives
Quarterly campaign and activity planning
Annual marketing budget by channel and initiative
Marketing calendar with key dates and campaigns
Resource and team planning
Measurement framework with monthly and quarterly reviews